It was a business path that was waiting to be taken. With over twenty years’ worth of background in the garments industry, the Inocencio family has had a lengthy list of clients that range from the hospitality to the industrial companies in the country. Having grown up in such a thriving family business, with rolls upon rolls of fabrics and sewing machines dotting their dress shop – and even in their home – Celize Inocencio would naturally develop a sharp business acumen from a very early age. It would also follow that her own business venture would take a turn toward the sartorial.
“Runway Dreams started out as a joint collaboration between me and my mom,” Celize shares, “I’ve looked up to her as a mentor in both the business and the designing sides.” What started out as a mere experiment with scrap fabrics, deconstructing blouses and pants, and finding and discovering the symmetries in these pieces of clothing, Celize followed her heart’s calling and found that it was in vogue not only with her own aesthetics, but with her classmates’ as well. In college, she started off with practicing her eye and technical know-how with silk belts that can be tied around the waist, adding a bright splash of pastel colors on an otherwise bland coed’s jeans-and-shirt daily ensemble. What’s so smart about it? It also functioned as a purse. The belt also had a small pouch where college kids – or dare we say professionals as well – could put in the essentials: your phone, money, credit cards, or keys. It was among the first sure signs of a future flight of fancy.
It was in college, after all, that she met her future Flights of Fancy co-owner, Krisella Lao. Together, they embarked on their first fashion brand in 2011, designing, producing, and marketing their clothes. Flights of Fancy became a stellar hit online, with over a thousand Facebook likes in such a short amount of time. But it wasn’t long after that Celize wanted to branch out on her own and try her hand with a new fashion statement.
Starting out online only last May 2012, Runway Dreams was an immediate hit – so much so that its first physical store in SM Muntinlupa followed suit in October 19 of the same year. It has even grabbed the admiring attention of several established bloggers, and noteworthy fashion websites as well. With its striking patterns and bold colors, the brand proved that it was a cut above the rest. With pleats, tulle, lace, and sweetheart cuts being trademark styles in the collections, Runway Dreams dares you to re-imagine your wardrobe. It shakes you out of your fashion doldrums, and encourages you to celebrate your inner fashionista. And yes, Runway Dreams reminds you that whichever style you want to go with today – a fun, colorful dress for meeting your girlfriends for coffee, or a pastel-toned blazer to liven up your work outfit -- the world is indeed your own personal runway.
Twitter and IG: @RunwayDreamsPH
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